2026 Time & Shine Booklet

Time & Shine Toronto (April 26–27, 2026) is positioned at the most commercially important buying moment of the year in Canada. Retailers are actively building assortments for Mother’s Day and the bridal season, and many are choosing to shop at home before Las Vegas. As the first major jewellery trade event of the year in Canada, Time & Shine gives brands the earliest chance to secure orders, open new accounts, and lock in reorder momentum ahead of JCK. Use this Exhibitor Booklet to review booth options, value inclusions, and booking steps for Toronto and Edmonton.Why April matters to you

Why April matters to you?

  • Canadian buying starts early: retailers lock core inventory and new vendor relationships in Q1–Q2, so April is when assortments get built, not just browsed.
  • Mother’s Day sell-through: gifting categories move fast in spring, and reorders get placed early when retailers see what’s converting on the sales floor.
  • Bridal season planning: bridal assortments and price-point strategies are finalized ahead of peak engagement periods, making April the ideal moment to secure bridal-ready lines.
  • Pre-JCK advantage: Many jewellers prefer to place orders in Canada before committing to Las Vegas, so April becomes the smartest buying stop before the global show season.
  • First trade event of the year: you get first access to new products, early-season deals, and vendor conversations before budgets and calendars are fully allocated.
  • Better buying efficiency: compare multiple suppliers in one place, negotiate terms, and shorten the time from discovery to purchase order.
  • Stronger margins and smarter inventory: build a balanced mix of proven best sellers and fresh newness for spring/summer, with clearer sell-through expectations.
  • Faster replenishment planning: Establish reorder pathways early, so top performers can be refilled quickly without scrambling mid-season.
  • Relationship advantage: meet vendors face-to-face, align on exclusivity, territories, and merchandising support, and secure priority access to new releases.

Update your “2026 show dates:

TORONTO APRIL 2026
SPRING BRIDAL SEASON & PRE JCK FOCUS
April 26-27, 2026 | Crowne Plaza (previously Pan Pacific Hotel)
NATIONAL & HOLIDAY FOCUS

EDMONTON AUGUST 2026
August 16–17, 2026 | Edmonton Expo Centre
Holiday Season Headquarters
DELIVERY FOCUS

TORONTO NOVEMBER 2026
November 8-9, 2026 | Pan Pacific Hotel
Delivery Trade Show, Built for Immediate Sell-Through

Book early to maximize your Toronto ROI

April exhibitors benefit from early visibility while retailers are actively sourcing for Mother’s Day, bridal, and spring replenishment. Booking early also improves booth placement, pre-show promotion opportunities, and your ability to schedule stronger buyer conversations ahead of the Las Vegas show.

FAQ

Why is the Toronto April show a priority for 2026?
April is when many Canadian jewellers are actively buying for Mother’s Day and bridal, and it’s a strategic pre-JCK opportunity. It’s also the first major jewellery trade event of the year in Canada, so exhibitors can secure early orders and new accounts before calendars fill up.